‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers


By BY MICHAEL PAULSON
Theater
https://ift.tt/3DlteBl
The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.
New York Times
Theater, Coronavirus Reopenings, Advertising and Marketing
August 27, 2021 at 12:40AM

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