New Coke Didn't Fail. It Was Murdered


New Coke Didn't Fail. It Was Murdered
Far from the dud it's been made out to be, New Coke was actually delicious — or at least, most people who tried it thought so. Some of its harshest critics couldn't even taste a difference. At its most fundamental level, the backlash wasn't about New Coke at all. It was a revolt against the idea of change.

July 9, 2019 at 12:50PM
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