The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men


The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men
Miller Lite was not the world’s first light beer, as many believe, but it was the first successful light beer. Its considerable market share — it’s currently the nation’s third-best-selling beer — was kickstarted by a 1970s advertising campaign that targeted blue-collar men.

August 13, 2018 at 01:16PM
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